What should you focus on?
Are you overwhelmed? Too much to do?
Being overwhelmed is a lack of clarity. A lack of focus. Recently I asked my clients, ‘why do you work with me for as long as you do?’
I know, I know that is an odd question to ask clients – however, I recently hired a coach to help me and my business (more on that in a future post) and this was one of the early assignments.
So, I reached out to all my clients in my one-on-one coaching program. These clients pay a good amount of money per month to work with me. Yet they pay it month to month…
And my retention rate currently is 12 months on average per client!
So I had to ask ‘why do you stick around?’
➡️ Is it that I incorporate ‘winning at home’ and talking about their personal life in addition to business? They said no – but it is a great addition.
➡️ Is it that our content is Biblically based (although I dial that down for non-Christian clients and corporate talks) They said no – although they love strengthing their faith in the process.
➡️ Is it that I provide new leadership tools for development? They said no – although the tools are extremely helpful.
I said, ‘Well then, what is it?’
Every one of them said ‘outside perspective’. I got comments like:
‘You help me FOCUS on what matters’
‘Discussing the situation with you helps me FOCUS on what to work on’
‘As we talk, it helps me FOCUS on the right priorities’
We all need an outside perspective. We can get in our own heads. Should I work on this? or should I work on that?
Doubt. Fear. Insecurity. Discouragement.
Most times we end up toggling back and forth and never doing any real deep work.
Stop multi-tasking. Stop toggling back and forth. Get out of your own head.
Instead, identify the needle movers of your business and work on those. Find the 3 big things you must do today and get them done.
3 things you must do this week. This month.
FOCUS brings clarity.
FOCUS yields power.
Now, if you are in a season where you do need an outside perspective, then reach out. I am always looking to partner with clients that are hungry for growth and humble to learn.
*****P.S. – this is another great digital art piece from my 12-year-old daughter, Kamdyn. Fun to be able to bring my kids into the business.
Thank you for reading.
If you enjoyed, please read other blogs while you are here.